• Marketing Strategy

  • Brand strategy

  • Killer Insights


MARKETING STRATEGY


Great brands start with a great marketing strategy. An understanding of who you are and what you stand for is essential for success. A powerful brand builds the awareness and favorability needed to drive growth at the same time as it streamlines operational and communication processes. Brand expression and management are only as strong as the strategy allows. Black Snow works with clients to create and implement brand marketing strategies that support business goals, provide clear direction for the future and ensure organizational vitality.

Your brand strategy defines what you do, how it’s done, why it matters and how it differs. We help identify the brand opportunity “sweet spot” where relevance, differentiation and credibility come together to ensure a single theme — your brand promise — motivates and inspires all of your audiences, internal and external.

Once properly formulated, the brand strategy becomes the foundation and framework from which all brand communications are built clearly, concisely and consistently.

Marketing Plan


There’s no off the shelf answer to a marketing problem anymore. To engage with consumers, brands have to work harder than ever…. And so do we.

This is why we brilliantly blend strategy, creativity, technology, innovation, original thinking, traditional media, common sense and killer insights to do what we do.

We drive demand for brands. We consult over complex brand, communications and marketing issues, and we create award-winning marketing campaigns loaded with brilliant ideas. We think. And we do. Across whichever mix of media or platforms is right.

As a marketing agency, our highly skilled marketing consultants design your marketing plan specifically around your business objectives. We are committed to meeting the distinct, evolving needs of individual businesses within the industries we serve.

Listed below are broad categories of strategies for business growth:

  • Marketing Audit and Measurement
  • Marketing Consulting
  • New Product Development Planning
  • Market Opportunity Analysis
  • Competitive Market Analysis
  • Market Segmentation Strategy
  • Integrated content strategy and campaign planning
  • Demand generation and nurturing strategies
  • Sales Enablement Program Planning and Integration with Marketing
  • Marketing/Sales Process Redesign/Resource Optimization

A marketing plan is essential to any successful business.

Internal Brand Communications


Our role in the equation is to deliver high-quality internal brand communications to help managers build teams that excel. We join up internal brand communications with what the wider world is hearing, seeing and experiencing of the brand, by activating the best of the brand – it’s essence – in all our campaigns.

  • Internal Brand Campaigns
  • Strategy and Change Management
  • Reward Programs

We work with HR managers and the Executive Team to communicate with staff about strategic initiatives. We also generate on-brand recruitment campaigns and memorable induction materials.

Black Snow offers the exact opposite to a rigid, textbook approach, with expert internal brand management consultants ready to listen to your needs and consider the right way forward given your company’s unique situation.

When a marketing department is too stretched to provide counsel to such initiatives, our brand and campaign expertise is a real reassurance.

Go-to-market Strategy


Through discovery and research inside and outside of your company, our marketing strategists can help unearth your company’s evidence of distinction, and determine your company’s brand essence.

Like most marketing agencies, we have a powerful media buying and marketing plans. But our difference is that we bring ideas and the media together perfectly, to ensure your budget works harder than ever.

We’re clinical marketing planners and powerful negotiators, demonstrating time-after-time that we can make cost-savings and raise your exposure levels, without you having to increase your budget.

We start from a basic position of maximising every single penny of what you marketing spend. We pride ourselves on being careful with your cash, spending it as if it was our own. Indeed, our reputation for providing clients with exceptional value for money is one of the main reasons for our continued success. Our clients like our open, honest approach and they understand and appreciate how much we add to their bottom line.

Expertise

  • Outdoor and proximity
  • Campaign planning and management
  • Online and traditional media

Most importantly, our go to market strategy plans drills down to tactical deliverables and tightly-controlled budgeting. Whatever we do is tied to implementing and executing a marketing strategy that meets business objectives and delivers strong ROI.