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Things Every Designer Loves Hearing (Not Really Though)

Being a designer is a pretty awesome career. After all, who gets to draw and illustrate and colour for a living? While that’s a rather simplistic view of what a designer does day in and day out, just let me have it for a moment, please.

Designers get to combine their theoretical knowledge about design with their artistic visions to create work that is both practical and inspiring. What’s more, designers get to create beautiful things, and see people react to their creations, and interact with it in real time. However, there are times when interactions with clients and colleagues can get a bit…frustrating for designers.

With so many people having input in the final work, from account managers and art directors all the way to clients, designers can be confronted with many demands, requests and statements that can all but snuff out that creative buzz they’ve been cultivating throughout the project. If you want to keep your designers happy, then let’s take a look at some of the things you really wouldn’t want to say to a designer.

#1 I found a great pic on Google for the project, isn’t that great?

Image sourcing for designers is a serious part of their design. It can take a long time to come up with just the right image, not because they’re necessarily picky, but because they’re limited by stock images, unless there’s a budget to commission photography.

You can’t just use any visual in a design project, as the little issue of copyright comes into play. Let the designer come up with a visual that’s perfect (and legal) for the project.

#2 I don’t like it

You hear that? It’s the sound of your designer’s heart falling all the way into his/her shoes. This type of feedback is perhaps one of the most useless phrases in the history of phrases. It kills any way of moving forward. Is there something specific you don’t like? Avoid operating on the “I’ll know it when I see it,” philosophy, and give your designers tangible feedback to work with.

#3 I don’t have a budget

Design is art. It’s valuable because people pay for it. If the designer starts working for free today, their work won’t be valued tomorrow. While there’s a time and place for pro bono work, someone who hires for design jobs need to understand the costs involved with it, and budget accordingly.

#4 Just be creative!

Also known as, there’s no brief, but you’re talented, so make it happen please. Put simply, it means, “I have no idea what I want.” This is really the worst thing you can say to a designer. If you can’t agree on what you want, no amount of creativity will meet your expectations, because you have none. “Just be creative” is a fool proof way to making sure there will be many, many revisions in the designer’s future, without any direction.

Avoid these phrases. Be kind to designers everywhere, and value their work and time. It’ll make it easier to pull off beautiful work in future, on time and on budget.

What Makes a Great Logo, and Why Your Brand’s Identity Matters

Any good designer will be able to tell you there is no single element that makes a logo great. One thing that can sink or float your logo, however, is the conceptual phase. Planning, research and inspiration, coupled with a lot of thought goes into a great logo design.

Designers are trained to find inspiration from many areas – what the brand does, what it hopes to achieve, iconic elements within the industry, and much more. It could even be creating a unique brand mark that’s abstract, but inspired by the brand’s essence or its slogan.

A practical example would be Nike. Their brand mark is a tick, which technically doesn’t have anything to do with fitness. However, it reiterates their tagline, which is, “Just Do It.” The tick reinforces the idea that “it’s done,” with Nike.

Inspire Confidence in Your Brand with an Excellent Logo

It’s because of this, among many other reasons that the research and inspiration phase should enjoy great importance. In many instances, your company’s logo will be the first point of contact you make with a prospective client. A well-designed logo has a professional and unique look which inspires confidence in your brand.

However, it’s not simply about people recognising your brand. It’s also about drawing people in with your brand’s identity. Your brand identity is the first thing people see, and it should make a lasting impression.

It should also make them want to work with you, and select your brand from a sea of competition. A professionally designed and eye-catching logo accomplishes this, and instils in the consumer a sense of value that your company places on professional service, and a high work ethic.

Existing Brands Can Benefit from Expert Logo Design Too

With regards to existing brands, there is great value in refreshing your brand as well. If you’ve been around for a decade, it might be time to take your brand to the next level with a fresh facelift. Your brand may require a simple change, like a new font or colour, or it might be a more comprehensive change.

Whatever the case may be, an updated logo can help your brand adapt to the times, and compete in an ever-changing, evolving and volatile economy. Speak to us to learn more about the value of a fresh, modern and expertly designed logo, and let us help you invest in your brand’s continued relevance.

Pantone Colour of the Year 2018: The Year of Ultra Violet

The Pantone Colour of the Year has grown to become the benchmark for design trends and cultural mood around the world. 2018’s Colour of the Year has been aptly crowned Ultra Violet, which Pantone calls, “dramatically provocative and thoughtful,” in its announcement. Ultra violet “communicates originality, ingenuity, and visionary thinking that points us towards the future,” said Leatrice Eiseman, Pantone’s executive director.

Pantone’s 2018 choice follows 2017’s choice of “greenery,” which, according to Pantone at the time, offered the “reassurance we yearn for amid a tumultuous social and political environment.” There’s no word of a nod to politics in 2018’s selection, however. If last year necessitated reassurance, 2018’s choice requires forward-thinking and ambition.

Ambitious and Ground Breaking

According to Eiseman, Intuitive Ultra Violet will be used to explore new technologies, and even pave the way to things yet to come. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, Intuitive Ultra Violet lights the way to what is yet to come.”

Pantone’s Colour of the Year selection doesn’t just come about. Painstaking thought and research go into it, with the selection drawing influences from pop culture like David Bowie and Jimi Hendrix, who both had a penchant for purple hues. It also takes inspiration from nature, Pantone said in the announcement.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own,” Eiseman continued.

Pantone Ultra Violet Making a Splash in Design and Packaging

As the world’s focus on packaging and design goes through its own trends, and becomes even more sophisticated, ultra violet offers the required nuances and complexity that appeals to consumers’ desire for originality in all that they touch. At the same time, ultra violet also resonates in graphic design, through its multi-dimensional feeling.

Shadows of ultra violet are being used in graphic and design more and more, with forward thinking brands in the luxury, beauty and CPG worlds looking to tap into modern culture. This, by extension, lends relevancy to these brands, ensuring they remain tapped into the modern trends moving industries forward. Whatever your feelings about ultra violet, it’s here to stay for the foreseeable future, and will impact trends for years to come.