• Brand Activation

  • Reputation Management

  • Brand Management

Brand Management

We start our Brand Management Services by first understanding your organisation and the message it is trying to convey to its target market. Consistency is one of our top priorities as we understand the importance of maintaining your corporate colours across various marketing mediums.

The work that happens after a brand has been established is as important as the planning what went into creating it. Supporting your brand must be viewed as a continuous long-term business practice, not a short-term tactic. Black Snow Creative helps develop the leadership support, infrastructure, processes and tools to align the organization with the brand.

Our work elevates Brand Management from a functional level to a core focus, helping integrate the brand into employee behavior, and ultimately into customer experiences. From leadership coaching and employee workshops, to internal based resources to manage the brand, we provide what you need to build brand strength year after year.

Contact us today to ask about our brand management services and how we can help position your company.

Brand Activation

Launch your brand like a rocket through our Brand Activation Management Team. Just like meeting a person for the first time, your prospects will form an impression of your company the first time they engage with your brand. And you’ll never know which touch point they’ll use to make their initial impression. It could be your website, a sales presentation, or your trade show display.

This is where you have the opportunity to take charge and make sure that every impression is the one you want to make through activating your brand. It’s much easier to make the right first impression than having to waste time and resources trying to change a prospect’s mind.

  • Brand Launches
  • Brand Activations
  • Brand Activation Campaign Management

Reputation Management

Effective brand Reputation Management relies on getting timely and accurate information from the target audiences. Brand reputation management involves designing a program of measurement that is completed on a regular schedule to allow for trend analysis and comparison.

Some of the key metrics that are involved in tracking your brand reputation include:

  • Brand awareness and familiarity
  • Brand perceptions
  • Brand positioning
  • Delivery on brand promise
  • Perceptions of competitive brands

Periodic measurement of key brand elements makes sure that your messaging and other actions are moving your brand in the right direction, or that you are maintaining a desired position.  It is essential that you monitor the marketplace so that you can manage your brand reputation.

Black Snow Creative reputation management process tracks perception of the following values independently so that you can identify key areas for brand improvement and subsequently measure the effectiveness of any strategic brand actions, and you can see how you compare with your competitors on these specific values.

  • Buzz (whether people have heard anything positive or negative about the brand in the media or through word of mouth)
  • Attention (the percentage of the general public that has heard anything, positive or negative, about the brand in the media through word of mouth)
  • Quality
  • Value
  • Customer Satisfaction
  • Corporate Reputation
  • General Impression
  • Recommendation
  • Brand Awareness
  • Word of Mouth Exposure
  • Current Customer
  • Former Customer
  • Purchase Intent
  • Purchase Consideration
  • Ad Awareness

Results are delivered through an instant-access online reporting tool so you can keep a constant eye on brands health. Because the data is updated daily, any changes in public perception can be spotted immediately and acted on accordingly.