Maisha

BRANDING

Client Since Year: 2010

Maisha means “life” in Swahili and was inspired by the common phrase, “we carry our lives in our bags.” Made from exotic skins, Maisha bags are designed to carry the precious contents we entrust them with each and every day. You’ll discover perhaps the most amazing thing about these exotic skins: As your bag ages, each line extenuates its design and beauty, making your bag a fashion investment that grows in style for years to come.

Deliverables: Brand Positioning, Branding and Packaging Executions