Effective Brand Positioning has the power to transform business, unite your entire enterprise under a singular umbrella, and capture the hearts and minds of your customers.
Effective Brand Positioning begins with an honest understanding of how your brand is perceived (both generally and within key audiences) and how it performs in a competitive context. Knowing how these views align with the company’s goals, culture and communications is critical to building the optimal brand strategy. The ongoing measurement and tracking of progress as initiatives are implemented is critical to maintaining success.
Black Snow Creative is a pioneer in corporate brand research, assessment and valuation. Our branding recommendations come from a deep-rooted belief that a brand is an organisational asset that can be measured and consciously influenced. Our research programs are inextricably linked with our strategic outlook, and we are skilled at translating between the two disciplines to ensure optimal decision-making.