• Pioneering Marketing

  • Strategic Marketing


Effective Brand Positioning has the power to transform business, unite your entire enterprise under a singular umbrella, and capture the hearts and minds of your customers.

Effective Brand Positioning begins with an honest understanding of how your brand is perceived (both generally and within key audiences) and how it performs in a competitive context. Knowing how these views align with the company’s goals, culture and communications is critical to building the optimal brand strategy. The ongoing measurement and tracking of progress as initiatives are implemented is critical to maintaining success.

Black Snow Creative is a pioneer in corporate brand research, assessment and valuation. Our branding recommendations come from a deep-rooted belief that a brand is an organisational asset that can be measured and consciously influenced. Our research programs are inextricably linked with our strategic outlook, and we are skilled at translating between the two disciplines to ensure optimal decision-making.

Marketing Audits

Black Snow Creative can work with organisations for a finite period to take a considered snapshot of the organisation from a marketing perspective whilst considering the organisation’s broader corporate goals.

From as little as an hour long discussion to a full marketing audit, Black Snow Creative will offer creative, relevant and cost-effective marketing ideas that can immediately add value.

Following the meeting Black Snow Creative will deliver a formal report. However, the principal benefit of this activity is the immediacy of response, with the client being able to walk away from the meeting armed with tangible new ideas that can potentially be utilised instantly. And if required, Black Snow Creative can work with the client on the deployment in a full marketing communications or PR programme.

The duration of this activity depends wholly on each client’s particular requirement, although single hour, two hour, half day and full day sessions are most typical.

Initially we meet with the client and conduct a Marketing Audit. This meeting explores areas such as:

  • Internal/external environments
  • Strengths/vulnerabilities
  • Competitors strengths/vulnerabilities
  • Brand awareness
  • Competitive Advantage

Brand Architecture

The Brand Architecture establishes a strategic approach to the relationship between the various brands and sub-brands. At its most basic, it helps define the hierarchical structure of the brand framework. The Brand Architecture strategy becomes particularly important when considering a merger or acquisition, developing brand extensions, promoting ingredient brands, evaluating how to leverage partner brands, etc.

Our Brand Strategy team can help you navigate through complex Brand Architecture strategies. We have worked on mergers, acquisition, divestitures, product launches, etc.

We can help our clients make Brand Architecture decisions, and develop the tools you need to guide you through important decisions about brand building programs. As a result, external audiences such as customers, prospects and vendors will have a much better understanding of your brand structure and how they benefit from it.

Marketing Research

Black Snow Creative’s marketing research team can help you to grow and develop strong, profitable brands, without the mystery of black box analysis. With deep experience of brand monitoring for some of the South Africa’s biggest companies and institutions, our marketing research is tailored to inform specific brand initiatives, as well as provide direction to wider marketing initiatives.

Brand marketing research is a key element of successful branding at all stages of brand development, from developing image and positioning strategies, to measuring brand commitment.

Having a clear brand position and a strong brand identity is key. However, strong brands are typically strong, not because they have a carefully presented image (although this is important too), but because the underlying strengths and consistently high performance of the brand are readily perceived and recognised.  See case study for brand market research.

Marketing research is a critical tool in brand development, including:

  • Defining brand values
  • Understanding drivers of brand preference
  • Measuring brand awareness
  • Mapping brand associations
  • Assessing brand engagement
  • Measuring brand loyalty