Brand Architecture


The Brand Architecture establishes a strategic approach to the relationship between the various brands and sub-brands. At its most basic, it helps define the hierarchical structure of the brand framework. The Brand Architecture strategy becomes particularly important when considering a merger or acquisition, developing brand extensions, promoting ingredient brands, evaluating how to leverage partner brands, etc.

Our Brand Strategy team can help you navigate through complex Brand Architecture strategies. We have worked on mergers, acquisition, divestitures, product launches, etc.

We can help our clients make Brand Architecture decisions, and develop the tools you need to guide you through important decisions about brand building programs. As a result, external audiences such as customers, prospects and vendors will have a much better understanding of your brand structure and how they benefit from it.