Designing a logo is simple, right? Think again. There’s more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a customer’s brand perception, purchase decisions and overall attitude toward a product.
We live in a society painted with brand logos. Even toddlers who can’t yet tie their own shoelaces recognize many logos or are able to deduce what a company sells just by looking at its brandmark.
For those who are about to embark on a brand design journey, or think it’s time for their company’s visual identity to undergo a face lift, Mashable asked some some design experts to provide tips on creating a great logo.
1. Be unique and clever
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with.
In many cases, imitation is the best form of flattery — with logo design, this is not the case.
“What’s important is to create something that you believe is different from anything already out there,” David Airey
“What’s important is to create something that you believe is different from anything already out there,” David Airey, a graphic designer and creator of website Logo Design Lovesays. “It’s highly unlikely (some say impossible) that what you create will be original, but that should be the goal.”
Deborah Harkins, creative director at crowdsourced design website 99designs, reiterates the risk of plagiarism. “Once something appears online, there’s simply no way to guarantee it won’t be used in some shape or form in another forum.” Designers who are unsure of the originality of their design can actually check for plagiarism on sites such as Logo Thief.
Creating a unique design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw an industry icon on the page, but it’s important to think creatively. “The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Applelogo isn’t a computer,” Airey notes in his book.
To read some more follow this link. http://mashable.com/2014/04/30/logo-design-tips/